The SuperStrong® assessment was derived from one of the most widely used career tools in the world: The Strong Interest Inventory® assessment. Developed by Dr. Edward K. Strong, Jr. (1884-1963) over 90 years ago, he sought to create a way to measure vocational interests to help people become more aware of their own interests and personality traits and map those to satisfying jobs and careers.

The Strong assessment has helped academic and business organizations develop talent and has guided thousands of people—from high school and college students to midcareer workers seeking a change—in their search for a rich and fulfilling career. 

While the Strong Interest Inventory assessment is still widely used, education has changed and is shifting day after day. The Myers-Briggs Company set out to tackle some of the most pressing issues education faces today: low retention and engagement, dismal completion rates, low persistence, ability to offer broader access to career tools, tackling “undecided” or “undeclared” students to find the right major, and more. From this stemmed the creation of a 60-item instrument called the SuperStrong assessment, based on the Strong tool—with the same reliability and validity standards (read the SuperStrong Technical Brief for more information). 

The SuperStrong assessment is available only through the VitaNavis® platform and is quick, engaging, and easy to take through any mobile device (and has been translated into Spanish). 

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